By this logic, all .308AR rifles should only designate an ar rifle chambered in .308 Winchester. And what about the use of 'AR-15'? This WAS also trademarked by Armalite as well; was being the operative word. So using AR-15 is also incorrect. Thanks to Eagle Arms representing themselves as Armalite, implying that they are the same as the original, and thanks to all the mil spec fanboys, we now have no hope for a uniform, progressively improving standard for the AR platform, mil spec or otherwise.
I believe we show disrespect to Gene Stoner by equating his work with Eagle Arms; Armalite, whose work and time in history will never be duplicated, should not be copied in name. Improve upon it, of course; but respect for Stoner's elegantly simple design (as others have referenced) is best shown by not naming your company 'Armalite', but by all who follow using the AR-10 and AR-15 as terms of respect. The terms "AR" and "Stoner" are what should be synonymous.
The worst result in practical terms is that there will never be standard pattern receivers and bolts for each cartridge "family" as there exists in the bolt gun world; nor quality, longer COL magazines, and lowers allowing for a longer COL. Just imagine a Grendel, a Creedmoor, with a mere .25 -.30 extra room for seating the best aerodynamic bullet where it is supposed to be seated! And there will never be quality, dead nuts reliable mags as long as manufacturers turn out junk for $12-15 for the guy who ironically spent $3500 on his rifle, and $2500 on the glass.
Mikey B