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What's going on with ammo?!


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Got a good email from Defender Ammunition Company today, that made me chuckle.  We already know what's going on with ammo, and it's 300% worse than "after Sandy Hook" right now...Won't be long before we see the .22LR hoarders showing up on auction sites, selling for $220/brick.  Again.  :thefinger:   Reloading components are in no better of a situation, right now.

Here's the email:

Why don't you guys just make more ammo!?!?!

Our staff fields this sentiment and others like it daily from customers, who are undoubtedly as frustrated and confused as we are about what's happening with ammunition shortages. We thought it would be best to try to address some of your questions here as we can only imagine that for every customer that has called, there are many more who are wondering the same things silently.
  1. Why the shortages to begin with? Well, we'd sure like to know the answer to this too. The surge seemed to get especially wild with Covid-19, followed by civil unrest, but some say there's more to the story. Some speculate that ammo giants that have been around since the 1800s are controlling the market on key components to flush out some of the little guys that are pulling market share away from them. Manufacturers that we are closest to seem to think that the industry was so blindsided by the surge that no one is able to catch back up since many have faced extended closures due to employees falling ill with the virus. Either way, it seems that these shortages will continue for the foreseeable future.
  2. Why have I not received a "restocked alert" in MONTHS? The restocked alerts on the website do work. We promise! Unfortunately, since ammunition is so limited right now, we had to set purchase limits on most of the commodity items on our website. If you're signed up for notifications on bulk ammunition, you're going to be waiting a LONG while. We won't be offering bulk until this all settles down.
  3. Why don't you just publish a production schedule? This question makes us laugh. We get this one a lot. We use component manufacturers from all over the country and they're just as backed up as everyone else. For example, we've had 300 Blackout brass on order with Jag since APRIL and 30 caliber soft point projectiles on order with Sierra since June. Our production depends on their production. When will they ship? Next week....next week....next week. So, when will your favorite 300 Blackout be available? <shrug>
  4. Why can't I just preorder? We take the Dave Ramsey approach on running the store. We don't want to owe anyone squat, which is why we won't take your money unless your ammo is leaving the building that day. If you really want our opinion, anyone that's taking your money and not shipping your ammo for months should be subject to public shaming. 
  5. Why is your showroom no longer open on Saturday? Since ammunition demand is so high, people clean out the showroom just as fast as we can get the ammunition out of the hands of the packaging staff. If we were open Saturday right now, we'd just be a t-shirt store. 
  6. Why do I see your ammo on my local retailer's shelf but not online? Our website serves hundreds of thousands of people. We are filling orders from our dealers and law-enforcement agencies while continuing to serve the e-commerce community. We're distributing what we have available fairly between all channels. We recommend you get it where you can and sincerely appreciate that you're supporting your local brick & mortar gun shop!
If you know us, you know that we are sincere when we say that our customers are truly important to us. We sincerely want to provide you with fantastic ammo along with incredible service. We will continue to do our best to make ammunition available, but please understand that we are not intentionally withholding what you need. We are grateful to all of you for your patience and kindness during these tough times. As always, we appreciate your business.

~The Defender Team
Edited by 98Z5V
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Perfect Storm for ammo - the "Pandemic" that's gonna wipe out the planet...  and 99.4% of those that get it, recover.  The "Lawlessness" and scared sheep that have never, ever owned guns now need every gun that they can get their hands on - and they PAY crazy amounts for shiit guns, too.  Outbid each other in a small gun shop - it's insane.  THEN, it's an election year - and WHAT AN ELECTION it's turning into - people are scared that Beto O'Rourke (Really "Robert Francis O'Rourke) is gonna be the next Biden "Gun Czar"...  

It's fucking PANDEMONIUM out there, folks.  But we knew this, and that's why we have no ammo... 

We'll wait it out, just like we have in the past.

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wait it out.. ish  I have helped my fellow late comer friend last time but not this time. gave up the elusive .22 lr to help a kido learn. We arnt trodden without ammo loss,  we just need to be selective and  helping.. ammo is tought not wasted. fun can be had in az! save  up and Willing to learn..

Edited by sketch
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8 minutes ago, sketch said:

wait it out.. ish  I have helped my fellow stupid friend last time but not this time. gave up the elu

I hear ya - I was out of that in 2012, not "helping with ammo" - no way. TOLD you this was coming, and you didn't listen. Same thing with gun builds that I was telling guys to build before that...  "Hey, you have a BCG handy?...."   Yeah - nope.  I TOLD YOU what you needed.  You didn't listen...   :popcorn:

Sorry about your planning, despite the warnings I gave you. Not my issue, in the least. 

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