308ARs are a bit intimidating to the masses: multiple platforms versus "mil-spec" compatibility and interchangeability, the need to have rifleman skills beyond 300, having to be manly enough to carry the same amount of ammo, etc. As to competing with ARFdotcom, pppfffffttt!! Why? I despise looking up information and being directed there for an answer. I'd rather go to the local highschool and ask an AR-15 related question. Less bravado and you'll get just as correct an answer.