^^^ that pretty much sums it up.
I spoke to my next door neighbor recently about guns and he mentioned that he'd pick up a Colt vs any other brand of AR rifle just because "they make the best ones". Most of the average shooters just gravitate to the name brands out there. Remington, Colt, Armalite, S&W, maybe DPMS... few consider Spike's, CMMG, etc, and very much less the boutique brands like POF, LaRue & KAC. The average shooter balks at spending $2+k on an AR (even if they have the disposable funds), and most are not aware of the differences.