Trust me, we aren't mad about what he spent, the great part about the .308ar is we can have what we want,you may have missed the part of where manufacturers are the ones who care, as it differentiates their products from others…. unless you are one of those guys who is ok with liking chevy mustangs and ford barracudas…. maybe you see the point in different context. it's their name, their products. unless you've owned both or have range time on both, you really can't bash the other,and we aren't bashing DPMS. I own a LaRue, but couldn't tell you if it stands up to or over a LWRC, DPMS, or an Armalite. all I know is what I can shoot with my rifle.