Yeah a bit like when people refer to a 4x4 as a Jeep
ArmaLite Inc. holds a US trademark on the name "AR-10",other rifle manufacturers currently produce 7.62×51mm NATO auto-loading rifles that are based generally on the AR-10 design.
ArmaLite had further brushes with success, especially with the ArmaLite AR-18. These were not enough to keep the company going, and they ceased operations in the early 1980s. The design rights and name were purchased in 1996 by Mark Westrom, who re-launched the company ArmaLite, Inc., now headquartered in Geneseo, Illinois.
In 2013, Westrom sold ArmaLite, Inc. to Strategic Armory Corps, who also owns AWC Silencers, Surgeon Rifles, Nexus Ammo, and McMillan Firearms. Strategic Armory Corps was formed with the goal of acquiring and combining market-leading companies within the firearms industry. In 2014, 3-Gun Champion Tommy Thacker was appointed president. In 2015, ArmaLite introduced 18 new products including AR-10 and M-15 platform firearms. In mid 2018, ArmaLite was relocated to Phoenix, Arizona