I'll be damned if they aren't proud of their build. Look at that price tag. I'm always irked by new companies that think they can sell their never seen before build for the same price as a rifle built by an established company like JP Rifle or Christiansen Arms. The rifle looks good and clean, but besides the piston and left side charging handle it's kind of plain. Nothing very innovative or ground breaking. POF already has a piston version and I like the JP (and Kaiser, if they ever come back) left side charge better. I'll be honest, I didn't read far into the F&D page. If they offer a package and/or guarantee a sub MOA, that might change my opinion about the deal. A prime example of new companies earning their keep and possibly deserving their price tag is the AXTS firearms. Insanely expesive receivers, but fully ambidextrous, billet made, with a custom look and feel. I feel their new design may have knocked one out of the park.