Roam, quite simply, if you want to have street credibility with the people knowledgeable about large caliber AR’s, Remove “AR 10” from your vocabulary. That is an Armalite Corporation Trademark, and banding it around for firearms that CANNOT interchange parts with an Armalite AR 10 is going to lead to confusion and upset customers. I looked at your web site, and you need to REMOVE all mentions of AR 10’s and replace them. You could replace them with “MAR 10’s “ or just about any nomenclature, just NOT AR-10. Trust me this will save your company monumental headaches, not to mention avoiding Trademark infringement law suits.